Douglas Holmes

  • Information layer cake

    I recently found Glen Cathey’s blog post on LinkedIn search rankings and something struck me instantly. This is a long article. At about five pages, it’s still manageable, but I came to the site wanting answers quickly, and I’m sure the length of the article turns a good percentage of readers off. Don’t get me…

  • Basics of a social media campaign

    A social media campaign can be summarised in the following flowchart: This graphic could be pretty much used to illustrate quite a few processes, but it’s important to make sure that when we are trying to use social media for marketing, we have to be able to learn from and improve the efficacy of the…

  • A tip on how to organise your Twitter presence

    I recently had the opportunity to ask Chris Brogan (@chrisbrogan) about something which I’d be thinking about for a while – how to represent yourself/your company on Twitter. There are a quite a few different ways to do this – here’s what Chris had to say. http://twitter.com/#!/chrisbrogan/status/1639144346353664 (apologies for the typo:) http://twitter.com/#!/zeal_doug/statuses/1639536081768449 http://twitter.com/#!/chrisbrogan/status/1639876587954176 So what…

  • LinkedIn for the minimalist

    With LinkedIn, there are only two things you need to be doing right now: i) Adding connections, and ii) Getting recommendations You need to be doing these things on an ongoing basis because people’s willingness to connect/recommend you decreases the longer they haven’t spoken to you. You need these things in the first place because…

  • Social Media motivation

    I thought I’d kick off this version of the blog with some videos that can’t help but get you motivated about social media. Here’s one from @equalman, which I warn you in advance is a little sensationalist: For a complete breakdown of statistics and their sources, check out this socialnomics blog post. A more instructional video…

  • How to become a morning person

    “Get up early, work late – and strike oil.” – John D. Rockefeller Purpose Getting up early gives you more control over the day. It’s an opportunity to decide what you want to do rather than react to the pressures that can so easily overwhelm your plans. Without getting up early it’s tricky to put “First Things First“….