Douglas Holmes

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Entries Tagged as 'Articles'

Japan Day 4: Adrenaline sensitizes

December 14th, 2015 · No Comments · Articles, Japan 2015 Trip

Itinerary (day 4 in Japan) Train from Tokyo to Nikko At Nikko, saw the following: Togushu Shrine (http://www.japan-guide.com/e/e3801.html) Final resting place of Tokugawa Ieyasu, founder of the Tokugawa Shogunate that ruled Japan for over 250 years from 1603 CE to 1868 CE. “Shogun” is translated literally as “military commander”, who operated as the de facto ruler of Japan although these were nominally […]

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Why NPS is great even though it doesn’t work

February 24th, 2011 · No Comments · Articles

Last month I was lucky enough to hear a talk given by Simon Lyons, the director of Marketing & Communications at Aggreko plc. at the Prince’s Scottish Youth Business Trust (PSYBT) Elevator networking event. Simon had one piece of advice for the roomful of young entrepreneurs eager to grow their businesses: listen to your current […]

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Stop reading Mashable

November 24th, 2010 · No Comments · Articles

Just because you are being followed by some massive celebrity, does not mean that they are paying any attention to what you say. It’s not physically possible for the likes of Christopher Penn to read even a small amount of the content produced by the 22,197 people he follows on twitter. So who does he […]

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Information layer cake

November 22nd, 2010 · No Comments · Articles

I recently found Glen Cathey’s blog post on LinkedIn search rankings and something struck me instantly. This is a long article. At about five pages, it’s still manageable, but I came to the site wanting answers quickly, and I’m sure the length of the article turns a good percentage of readers off. Don’t get me […]

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Basics of a social media campaign

November 20th, 2010 · No Comments · Articles

A social media campaign can be summarised in the following flowchart: This graphic could be pretty much used to illustrate quite a few processes, but it’s important to make sure that when we are trying to use social media for marketing, we have to be able to learn from and improve the efficacy of the […]

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A tip on how to organise your Twitter presence

November 19th, 2010 · No Comments · Articles

I recently had the opportunity to ask Chris Brogan (@chrisbrogan) about something which I’d be thinking about for a while – how to represent yourself/your company on Twitter. There are a quite a few different ways to do this – here’s what Chris had to say. .@MohitVashisht– I much prefer single user accounts, plus 1 […]

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LinkedIn for the minimalist

November 18th, 2010 · No Comments · Articles

With LinkedIn, there are only two things you need to be doing right now: i) Adding connections, and ii) Getting recommendations You need to be doing these things on an ongoing basis because people’s willingness to connect/recommend you decreases the longer they haven’t spoken to you. You need these things in the first place because […]

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Social Media motivation

November 17th, 2010 · No Comments · Articles

I thought I’d kick off this version of the blog with some videos that can’t help but get you motivated about social media. Here’s one from @equalman, which I warn you in advance is a little sensationalist: For a complete breakdown of statistics and their sources, check out this socialnomics blog post. A more instructional video […]

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How to become a morning person

September 15th, 2010 · No Comments · Articles

“Get up early, work late – and strike oil.” – John D. Rockefeller Purpose Getting up early gives you more control over the day. It’s an opportunity to decide what you want to do rather than react to the pressures that can so easily overwhelm your plans. Without getting up early it’s tricky to put “First Things First“. […]

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