Tag Archives: twitter

Stop reading Mashable

Sign of deafness
Be deaf to Mashable

Just because you are being followed by some massive celebrity, does not mean that they are paying any attention to what you say.

It’s not physically possible for the likes of Christopher Penn to read even a small amount of the content produced by the 22,197 people he follows on twitter.

So who does he pay attention to?

Well, according to Klout, @cc_chapman (K:76), @chelpixie (K:52) @chrisbrogan (K:77), @ambercadabra (K:70), @scottmonty (K:76)

K here refers to Klout score – an automatically calculated measure of influence. I have some major concerns about the way these scores are used to rank people, as opposed to help group tweeters into fairly broad buckets, but that’s another post. @cspenn himself has a Klout score of 71.

The answer is: other people with a high degree of influence like himself. While he might reply if a low-influencer sends him a message or mentioned him, the chances are low that he will pay much attention to that person’s normal stream. Why? Even people as well known as @cspenn and @chrisbrogan are aiming to extend their own reach. @cspenn can market who he is to the large/important communities around @chrisbrogan because he can reciprocate. That’s why you’ll see @cspenn mentioned in @chrisbrogan’s blog posts and vice-versa.

If you produce really great content you’ll have more chance of getting their attention, sure, but a lot of people are producing good content out there, so the reach dimension still comes into play. You might be better off generating heat from up-and-comers, at least as a prelude to trying to get the bigger guys interested.

How do you do that?

Stop paying attention to so many big producers like Mashable. Turn off some RSS subscriptions.  Do some removals from your must-read twitter list(s). Interact more with smaller content producers! Could be you’ll get the sort of outcome you’re after.

A tip on how to organise your Twitter presence

I recently had the opportunity to ask Chris Brogan (@chrisbrogan) about something which I’d be thinking about for a while – how to represent yourself/your company on Twitter. There are a quite a few different ways to do this – here’s what Chris had to say.

.@– I much prefer single user accounts, plus 1 brand account to oversee conversations. Depends on branding principals. #b2beu


Chris Brogan

(apologies for the typo:)

@ Could you expand in “oversee conversations”? #b2beu


Douglas Holmes

.@ – someone has to have a governing role, to say what’s good or not for a company’s “voice.” #b2beu


Chris Brogan

So what does Chris mean by a ‘governing role’?

I think it’s to do with focus. People expect that when they are interacting with a person, not everything is going to be about their job, whereas from an official company mouthpiece (such as a corporate twitter account), the content is going to be much more focussed. However there should be a link between the two different channels, so even if someone is interacting with a corporate account, they know who is behind the logo.

A canonical example of this is the @ScottMonty / @Ford relationship. You get a real sense of who Scott is through his personal account which makes interactions with the guy on @Ford much deeper.