I recently had the opportunity to ask Chris Brogan (@chrisbrogan) about something which I’d be thinking about for a while – how to represent yourself/your company on Twitter. There are a quite a few different ways to do this – here’s what Chris had to say.
(apologies for the typo:)
So what does Chris mean by a ‘governing role’?
I think it’s to do with focus. People expect that when they are interacting with a person, not everything is going to be about their job, whereas from an official company mouthpiece (such as a corporate twitter account), the content is going to be much more focussed. However there should be a link between the two different channels, so even if someone is interacting with a corporate account, they know who is behind the logo.